Mad Men’s sixth season was full of institutional shake-ups for SC&P. While this kept the series from getting too comfortable or stale, it also made the season feel unbalanced and plot heavy, trading the show’s trademark purposeful pacing and philosophical leanings for multiple character introductions and messy office politics. Season 7 seems to be following a similar pattern in terms of its mid-season office shake-up narrative, but this time it is more intensely grounded by its characters, namely Don’s, so that all the office swapping and building renovations seem to exist to inform the character’s mindset, provide obstacles and reflect the character’s situation within the narrative.
The world has gone and changed on Mad Men. I’m just not referring to the 60s of the show which is creeping towards its end as Tricky Dick is inaugurated midway through the premiere; I’m referring to the television landscape that Mad Men inhabits.