On a gut level, as a fan of the show, my enjoyment of Mad Men is determined by how the story treats its two protagonists: Don and Peggy. Do I care about Betty, Pete, Harry, Joan, and the rest of SC&P? Of course I do, but these characters are cyphers. They are made to represent characteristics of 1960s society, serving doubly as a representation of a certain personality type and a certain factor of corporate society. Continue reading →